Pavirani had already built a trusted reputation offline and enjoyed strong SEO visibility that kept their brand discoverable in search. However, their digital advertising efforts were minimal, which left significant untapped potential for online sales growth.

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The main challenge was to translate their established brand authority into measurable performance marketing results.

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With competitors already running aggressive PPC campaigns, Pavirani needed a strategy that would help them:

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• Compete effectively across Meta and Google Ads
  
• Reach ready-to-buy customers while maintaining cost efficiency
  
• Turn digital visibility into actual online sales growth

Our collaboration with Pavirani began by focusing on Meta Ads as the primary growth channel. These campaigns were designed not only to build awareness but also to drive direct online purchases. Through continuous testing and creative refinement, Meta quickly became a reliable source of high-quality conversions, fueling consistent revenue growth during the first half of the partnership.

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As the campaigns matured, we introduced Google Ads mid-year to expand reach and capture additional demand from high-intent users actively searching for water filtration solutions. This allowed Pavirani to dominate both discovery and decision phases of the customer journey — Meta driving initial engagement and sales, while Google secured buyers ready to convert.

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By combining Meta’s purchase efficiency with Google’s demand capture, we built a balanced full-funnel system that turned awareness into revenue and positioned Pavirani as one of the strongest digital performers in their niche.

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