NH Design Studio had a strong creative portfolio and a visually appealing social media presence, yet they struggled to turn that visibility into actual client inquiries. Their business growth relied mainly on word-of-mouth referrals, which meant lead flow was unpredictable and hard to scale.

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They had never run Meta ads before, so the challenge was to build an entirely new digital acquisition system from scratch - one that could identify, attract, and convert qualified prospects looking for interior design services. The goal wasn’t just to generate traffic, but to turn interest into serious client opportunities.

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DeqVision developed a full-funnel Meta strategy tailored specifically for NH Design Studio’s audience and service offering.

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We began by designing a structured Facebook funnel that guided potential clients from discovery to conversion. At the top of the funnel, we used creative campaigns that showcased the studio’s work and design philosophy, targeting homeowners and property developers who matched ideal client profiles.

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From there, we built custom events to capture high-quality traffic - ensuring the Meta pixel gathered meaningful behavioral data. Using this data, we created custom audiences and launched retargeting campaigns at the bottom of the funnel to convert warm prospects into leads.

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Each ad and landing flow encouraged users to complete a detailed inquiry form, allowing NH Design Studio to receive well-qualified leads with specific project information rather than generic inquiries.

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This system not only filled the pipeline but also helped the studio understand their audience’s behavior in a measurable, data-driven way - something they had never been able to do before.

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