Case Study

Water Filtration Systems

E - Commerce

Market: Bulgaria

Scaling High-Ticket E-commerce to Unprecedented Heights

Our Solution

Scaling a high-ticket e-commerce business is never easy—especially without prior digital advertising efforts or data to build upon. With no historical insights from conversion data, the task seemed daunting. However, the silver lining was Pavirani’s robust organic and SEO presence, which provided a solid foundation to leverage.

The Challenge

Starting with zero conversions in the Meta Pixel didn’t deter us. Armed with exceptional market positioning and highly competitive pricing, we designed a strategy to attract a wave of new customers while re-engaging past prospects who had been on the verge of purchasing but hadn’t yet converted.

Our visual and messaging strategy revolved around highlighting the tangible benefits of Pavirani’s high-ticket products, creating an irresistible narrative for potential buyers. By blending data-driven tactics with compelling creative, we achieved results that surpassed expectations.

The Impact

The results for Pavirani were nothing short of transformative. Our strategic approach and innovative advertising campaign delivered significant business outcomes:

  • ROAS: of 7 - A game-changing return on ad spend that dramatically improved Pavirani’s financial outcomes.

  • Beyond the numbers, the campaign generated significant buzz and positioned the brand as a leader in its niche, setting the stage for sustained growth and visibility.

Beyond immediate results, the strategy laid the groundwork for sustained growth. By successfully establishing Pavirani in the digital advertising space, the business is now equipped to scale further with improved targeting and strategic insights.